Noor Haddad
Founder & Creative Director
Studio
Small team. Big ideas.
Halfmoon started in 2014 with two designers and a borrowed laptop. Today we’re nine people working with brands we admire, in a studio we love going to.
(Our story)
We believe the best brands feel inevitable: as if they could never have looked any other way.
Getting there takes curiosity, honest conversations and a lot of drafts. We spend the first weeks of every project listening to founders, staff and customers before we draw anything.
We keep the studio small on purpose. You’ll work directly with the people doing the work, never an account manager passing notes along.
Principles
What we value
01
01 — Clarity first
If an idea needs a paragraph to explain, it isn’t ready. We simplify until it clicks.
02
02 — Make it real early
We test ideas on real packs, pages and posters in week two, not week ten.
03
03 — Built to hand over
Everything we make comes with guidelines and templates your team can run with.
People
Meet the team
Felix Andersson
Design Director
Maya Okonkwo
Lead Developer
Julian Reyes
Motion Designer
Awards
Recognition
-
01 2026
Type Directors Club — Certificate of Excellence
Nocturne Records identity.
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02 2025
Pentawards — Silver, Beverages
Atlas Coffee Roasters packaging.
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03 2024
Site of the Day
Verde Architects website.
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04 2023
D&AD — Wood Pencil, Digital Design
Orbit Audio product launch.