What makes a brand identity last ten years
Trends fade fast. These are the five qualities we look for in identities that still feel right a decade later.
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Choosing typefaces: a working designer’s shortlist
How we pick type for a new brand, and the questions that rule out ninety percent of options in an afternoon.
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How we run a two-week brand sprint
Day by day, here’s how a founder goes from a name on a napkin to a working identity in ten working days.
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Designing for the dark: notes on dark-mode websites
Dark interfaces look effortless and are surprisingly hard to get right. Seven lessons from building this site.
Read article Designing for the dark: notes on dark-mode websites