Campaign · Motion
Aster Festival
A kinetic-type campaign for a three-day music festival on the waterfront.
- Client
- Aster Festival
- Year
- 2024
- Services
- Campaign, Motion design, Posters
- Live link
- example.com/aster
The challenge
Aster’s line-up was announced in five waves, and every wave needed posters, social clips and screens for the venue, all in under two weeks each time.
Our approach
We designed a typographic system that animates itself: artist names stretch and pulse to the tempo of their music. One template produced 300 assets across print, social and 40-metre stage screens.
Every detail designed to work as hard as the big idea.
From the first sketches to the final files, we worked side by side with the Aster Festival team, testing ideas in the real world before polishing a single pixel.
Results
300+
Assets produced
18M
Social impressions
9
Days to sell out
