Brand identity · Packaging
Atlas Coffee Roasters
Packaging that maps every coffee back to the farm it came from.
- Client
- Atlas Coffee Roasters
- Year
- 2025
- Services
- Packaging, Brand identity, Illustration
- Live link
- example.com/atlas
The challenge
Atlas buys directly from twenty-two farms, but their old bags looked like everyone else’s. Customers couldn’t tell a washed Ethiopian from a natural Colombian without reading the small print.
Our approach
Each origin got its own contour-line pattern drawn from the farm’s real topography, printed in one color on recycled kraft. A simple taste scale on the front tells you what to expect in under a second.
Every detail designed to work as hard as the big idea.
From the first sketches to the final files, we worked side by side with the Atlas Coffee Roasters team, testing ideas in the real world before polishing a single pixel.
Results
22
Origin patterns
100%
Recyclable materials
3x
Wholesale enquiries
Our new bags sold out in the first week. Wholesale enquiries tripled, and people photograph the packaging for fun.
Daniel MensahCo-founder, Atlas Coffee Roasters
