Campaign · Digital product
Orbit Audio
A launch campaign and product site for headphones built to disappear.
- Client
- Orbit Audio
- Year
- 2023
- Services
- Campaign, Product site, 3D art direction
- Live link
- example.com/orbit
The challenge
A crowded market and a product whose best feature, silence, is impossible to photograph.
Our approach
We shot everything on black and let light do the talking. The product site reveals each feature as you scroll, ending with a single line: “Hear nothing else.”
Every detail designed to work as hard as the big idea.
From the first sketches to the final files, we worked side by side with the Orbit Audio team, testing ideas in the real world before polishing a single pixel.
Results
12k
Pre-orders in week one
4.1%
Site conversion rate
6
Markets launched
