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Halfmoon Studio
Halfmoon Studio
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Independent design studio · Brooklyn, NY

Booking new projects for spring 2027

We make brands glow after dark.

Halfmoon is a team of nine designers and developers building identities, websites and campaigns for music, food, culture and technology brands.

See our work
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Curved black ribbons with soft highlights
Brand identityWebsitesPackagingMotionArt directionCampaigns

(About us)

We’re a small studio by choice. Every project gets a senior team from first sketch to launch day, and we only take on work we’d be proud to put our name to.

Meet the studio
12
Years in the studio

Founded in 2014 in a Brooklyn basement.

140+
Projects launched

For startups, labels and household names.

9
Design awards

Including two Type Directors Club honours.

4
Continents

Clients from Oslo to Melbourne.

2023 — 2026

Selected work

All projects

Services

What we do

Four disciplines, one team. Most clients start with one and stay for the rest.

01 Brand identity Names, logos, type, color and the rules that hold them together, built to work from a favicon to a billboard. Strategy Naming Visual identity 02 Websites & products Marketing sites and app interfaces designed and built with care, fast to load and easy for your team to update. UX UI WordPress Webflow 03 Packaging Packaging that earns its place on a crowded shelf, from structure and materials to print-ready artwork. Structure Print Labels 04 Motion & campaigns Launch campaigns, animated identities and social content that move people, in every sense. Motion Social Launch

Trusted by teams at

NocturneAtlas CoffeeVerdeOrbit AudioAsterFieldnoteKinfolk HotelsMoss & Co.

Process

How we work

A clear rhythm with a weekly check-in, so you always know what’s happening and what we need from you.

  1. 01 Week 1

    Listen

    Workshops and interviews with your team and customers to find what makes you different.

  2. 02 Weeks 2–3

    Define

    A one-page strategy and three creative routes, each with a clear reason to exist.

  3. 03 Weeks 4–8

    Design

    We develop one route in depth and test it on real things: packs, pages, posters, posts.

  4. 04 Launch

    Deliver

    Guidelines, templates and files your team can use from day one, plus a launch plan.

Kind words

Halfmoon understood the label better than we did. Two years on, every sleeve, poster and post still feels like us.
Clara WeissFounder, Nocturne Records
Our new bags sold out in the first week. Wholesale enquiries tripled, and people photograph the packaging for fun.
Daniel MensahCo-founder, Atlas Coffee Roasters
Calm, sharp and fast. They asked the right questions in week one and shipped a site our whole team actually enjoys editing.
Sofia LindgrenPartner, Verde Architects

Studio

The people behind the pixels

Nine people, two dogs and a very good coffee machine on the third floor of an old print works in Gowanus.

Join the team
Noor Haddad

Noor Haddad

Founder & Creative Director

Felix Andersson

Felix Andersson

Design Director

Maya Okonkwo

Maya Okonkwo

Lead Developer

Julian Reyes

Julian Reyes

Motion Designer

Notes

From the journal

All articles